Who’s Your Avatar?

What is an avatar anyway? Find out why it matters.

Online marketing may seem to the inexperienced person like it’s complicated, but it really isn’t. The most important thing to start out with is knowing who your avatar is.

When you’re marketing, you have to know who you’re marketing to. Writing a social-media post, website or newsletter to anyone and everyone guarantees only one thing: You won’t reach anyone.

Health and spiritual coaches: Click here for your 20-minute Get Acquainted Call! http://bit.ly/schedulewithgen

Online marketing has to be much more focused. If your target audience sees that you’re trying to help everyone, they won’t see themselves in your message. Your marketing will be unconvincing, and as a result, not effective.

To reach the people you want to work with, you need to focus your marketing with an avatar. Your avatar (or buyer persona) is someone with whom you are currently working, or someone who you are imagining, who is your ideal client.

You can speak to your avatar via:

  • Newsletter Emails
  • Social Media Posts
  • Going live on social media channels like Facebook, Twitter or Instagram
  • Website Pages

Have you ever had a client who you just loved working with? If so, try to list everything you loved about working with this client.

Or if you’re starting out with your business: Take a few minutes to get comfortable, close your eyes and picture working with a someone who makes you so glad you’re in business.

Either way, what is it that makes you love working with this person? Write down all the attributes of the client and how you feel when working with her or him. This is your avatar.

Once you have that person in your mind, imagine that with each piece of marketing you do, your goal is to reach her or him. You’ll be amazed at how effective your marketing becomes. And at how much easier it is to create the right wording to attract more of your ideal clients!


March is Reach Your Audience Month

I’m happy to announce that this blog will start having a monthly theme so you can get specific, targeted information about marketing your business online. March is Reach Your Audience Month, so you can learn more about marketing to your ideal clients!

Health and spiritual coaches: Click here for your 20-minute Get Acquainted Call! http://bit.ly/schedulewithgen

The first thing to know when attempting to reach your audience is that your message needs to be specific and targeted, especially . One effective messaging tool is the elevator pitch, or an elevator speech. You may have heard the term.  It’s what you can say when people ask you, “What do you do?”

The idea is that you need to describe what you do in the time that it takes for an elevator ride. I like this term because it fits into our busy world. There usually isn’t much time to explain what we do effectively, so being able to sum it up quickly make sense.

A good elevator pitch should have these parts:

  1. An accurate description of the services your business provides
  2. Something about your business that makes it unique compared to others in your line of work. This way, you are more likely to differentiate yourself, and to connect with someone who resonates with what you do.
  3. You should end your elevator pitch with: “Would you like to know more?”

Here’s an example of my elevator pitch:

“My business helps health and spiritual coaches grow their businesses by providing social media management, website building and web copywriting.

What separates my service from others in my field is that I work closely with these coaches to find and attract their target audience in a way that truly aligns with who they are and because of this, they save time and effort in reaching their business goals with personalized business coaching, as well as having the “techy stuff” done for them.

Would you like to know more?”

This can take a bit of practice to memorize, so make sure you do that. Fortunately, if you work from home or you’re mainly online, you can always have your elevator pitch written our on your desk or your phone until you get the hang of it.

If the person replies, “Yes!” or something similar: Depending on whether you are talking with someone in-person or not, you can give her or him your business card or your website. Make sure that when you do either, that you make an appointment to talk further.

The goal here should be getting on the phone, or into an online meeting. Then you can find out more about what the prospective client’s needs are and how you can help. Here’s a really important point: Make sure you either schedule a time to talk more right there, or follow up with the person as soon as possible to schedule that time.

The longer you wait to schedule a time, the more likely it will be that the prospect either will forget about your conversation or be put off because you tool too long to reach out. The more you are consistent with this, the better results you will get.

This is often the best way to generate interest. It is quick, easy and costs nothing. Yet it can be the beginning of marketing to your ideal clients. This can lead to great things for you and your business!