What’s A Marketing Calendar?

And How Will A Marketing Calendar Help?

(Video at the bottom of this page was recorded for Facebook group, Social Media Marketing for Coaches: https://facebook.com/groups/smmarketing4coaches)

Having an online marketing calendar is very important. In fact, I’d even say it’s a vital part of your marketing. It’s how you’ll know what to post and when to post it on social media or in your blog.

Want to grow your coaching business? Click here for your 20-minute Get Acquainted Call! http://bit.ly/schedulewithgen

There are two ways to use a marketing calendar:

  1. Pre-Scheduling

You can have your marketing pre-scheduled and ready to go out. I personally like to “set it and forget it”. Some say that there may not be as much engagement if you pre schedule. I’m not really finding that it’s a big issue for me though. With just a little planning, I’ve got something pre-scheduled for each day of the week. Therefore, there’s no need to think about it every day!

2. Write and Send Your Social Media Posts Immediately
If you prefer, you can instead write your social media posts (or blog posts) and send them out right away. It’s really up to you and how you prefer to work.

For example, I have my own schedule of post topics each day with a hashtag, like #MarketingMonday or #TalkAboutItTuesday. You can actually Google this under social media posts for days of the week. Depending on what kind of business you have, you can use different hashtags.

Hashtags are a way you can look up a particular topic on social media.
Let’s say you want to use something like #MarketingMonday, like I use in my business. I also use the following hashtags:

#TalkAboutItTuesday, #WisdomWednesday, #ThankfulThursday, #FridayFun, #SocialSaturday, and #SundayFunday. I tend to post these day-of-the-week posts in the morning. A good link to research what hashtags could work for your business is https://blog.hootsuite.com/daily-hashtags/.

More About Pre-Scheduling

To pre-schedule, I like sendible.com. Besides morning posts, I sometimes also post in the afternoon–this way I am posting at least once or twice per day. Two other good apps that are very inexpensive are hootsuite.com and buffer.com. There are others as well.

To create my own designs for my morning posts, I use canva.com. It’s a very user-friendly way to create your own original designs, or you can choose from many premade designs to use with your posts.

To go back to Sendible, one reason why I like it is that there are content suggestions if you want to use an article that someone else has created for your afternoon post. These articles on Sendible are free to share, and they have very useful content that are more likely of interest to your online followers. For example, I can enter and search a topic like online marketing to find articles to share in the afternoon.

As I mentioned earlier, what’s great about online marketing is that it can be planned or scheduled. If you haven’t seen my earlier video on using Google Calendar to schedule things throughout your day, you can go to http://www.innerpowermedia.com/organizing-your-life-and-business-with-google-calendar/.

With online marketing, the most important thing is planning it. When you plan your posts is really up to you. Some will say that it’s best to optimize for the times during the day when your audience is likely to be on. If you don’t know when those are yet, try some common times like 9am, 12pm and 5pm. You can experiment with this, since you may not know until you actually try this out.

If by this point in your reading, you’re at the point in your thinking where you don’t want to do any of the marketing your business needs to grow, schedule a 20-minute Get Acquainted Call to see how I can help you: http://bit.ly/schedulewithgen.

As you can see, a marketing calendar will take the uncertainty and worry right out of your online marketing!


What Are the 5 Habits of Highly Effective Online Marketers?

In this vlog post, you will discover the 5 habits of highly effective online marketers. This way, you will learn to be one! If you’re a health, spiritual, life or business coach, you may be struggling with being effective in your marketing. Or you may be struggling with balancing the many hats you need to wear as a business owner. (And yes, one does need to market for business growth!)

Coaches: Click here for your 20-minute Get Acquainted Call! http://bit.ly/schedulewithgen

Especially with COVID-19, there are a lot more of us working from home these days. I’ve been working from home for about the past 10 years. So I have the experience needed to help my clients. I also have many, many failures to show for it!

Yet I also have success. So, and I talk about all that stuff in my book, “Five Habits of Highly Effective Online Marketers: Changing Your Coaching Business from Unknown to In-Demand”. It’s a short book; it’s only about 50 pages long. In the book, I outline what needs to happen for most businesses to succeed online–especially if you’re a coach.

So what are the 5 habits of highly effective online marketers, anyway?

The first chapter is called, “You’ve Got to Have a Game Plan”. When you’re doing anything that requires some kind of productivity, you need to have a strategy. This is also sometimes referred to as a having a game plan.

The second chapter is about how to grow your business on social media. Social media is something that you need to do if you are growing a business online. Now, if you’re not doing it, don’t beat yourself up. There’s always chance for you to start.

The third chapter talks about how your website is more than just your online business card. There are some people that
are able to grow their businesses without a website–as long as they have some kind of social media presence. However, a website is the central location where folks can find out about you, and about how you can help them.

The fourth chapter will show you why web content matters. What you put on the web makes a difference. In a way, that’s sort of common sense. Yet there’s some detail with which I go into it that’s very beneficial.

The fifth and final chapter is about how to activate your game plan. There are tools and tips you’ll need to set your game plan in motion.

How You Can Get the Book

My book is currently on Kindle for $0.99 US. You can also get the paperback delivered for only $3.99 US. I’ve had prospective clients AND actual clients who just didn’t know how to get from where they are to where they want to be. This book is for all of you who want the same.

Get the book here:


So if you have the kind of business that I just described, please feel free to mention that in the comments below. Marketing your business online doesn’t need to be complicated. You most likely just need someone like me to show you how!

Go to this site’s home page for more information on how I can help you! https://innerpowermedia.com)

March is Reach Your Audience Month

I’m happy to announce that this blog will start having a monthly theme so you can get specific, targeted information about marketing your business online. March is Reach Your Audience Month, so you can learn more about marketing to your ideal clients!

Health and spiritual coaches: Click here for your 20-minute Get Acquainted Call! http://bit.ly/schedulewithgen

The first thing to know when attempting to reach your audience is that your message needs to be specific and targeted, especially . One effective messaging tool is the elevator pitch, or an elevator speech. You may have heard the term.  It’s what you can say when people ask you, “What do you do?”

The idea is that you need to describe what you do in the time that it takes for an elevator ride. I like this term because it fits into our busy world. There usually isn’t much time to explain what we do effectively, so being able to sum it up quickly make sense.

A good elevator pitch should have these parts:

  1. An accurate description of the services your business provides
  2. Something about your business that makes it unique compared to others in your line of work. This way, you are more likely to differentiate yourself, and to connect with someone who resonates with what you do.
  3. You should end your elevator pitch with: “Would you like to know more?”

Here’s an example of my elevator pitch:

“My business helps health and spiritual coaches grow their businesses by providing social media management, website building and web copywriting.

What separates my service from others in my field is that I work closely with these coaches to find and attract their target audience in a way that truly aligns with who they are and because of this, they save time and effort in reaching their business goals with personalized business coaching, as well as having the “techy stuff” done for them.

Would you like to know more?”

This can take a bit of practice to memorize, so make sure you do that. Fortunately, if you work from home or you’re mainly online, you can always have your elevator pitch written our on your desk or your phone until you get the hang of it.

If the person replies, “Yes!” or something similar: Depending on whether you are talking with someone in-person or not, you can give her or him your business card or your website. Make sure that when you do either, that you make an appointment to talk further.

The goal here should be getting on the phone, or into an online meeting. Then you can find out more about what the prospective client’s needs are and how you can help. Here’s a really important point: Make sure you either schedule a time to talk more right there, or follow up with the person as soon as possible to schedule that time.

The longer you wait to schedule a time, the more likely it will be that the prospect either will forget about your conversation or be put off because you tool too long to reach out. The more you are consistent with this, the better results you will get.

This is often the best way to generate interest. It is quick, easy and costs nothing. Yet it can be the beginning of marketing to your ideal clients. This can lead to great things for you and your business!

What’s Your Business Vision for 2020?

New Year, New Results

A new year can mean big shifts energetically. After all, we’re beginning one more turn around the sun! 
Rather than making New Year’s resolutions that we may not stick to (or even remember)— What if we cultivate something new? 
Now, if your mindset has been bringing you the results you want, that’s great! 
But… If your results are less than you’d like them to be… Try a New Mindset. 
For example, you can focus on what there is to be grateful for… 
Shift your focus to activities that will have a direct effect on your business or personal goals… 
Or even something as simple as making a decision to be more positive in your thoughts and actions. 
I love the New Year, because it always reminds me of how to improve myself and bring in more of what I want in life and business. What results are you looking to create in 2020?    

Do you need the following?
-More focus—so you can get out of “analysis paralysis”
-Creating a clear message and/or brand that speaks to your ideal clients—so you can grow your business
-Cloning yourself! Because there is too much to do and not enough time to do it all
-Help with the techy stuff
If you said “yes” to any or all of the above, this webinar is for you.
Have a clear business vision and plan for the New Year! To join us, go to: https://facebook.com/groups/healthspiritualcoaches and click on Announcement or click play on the video above!

Your business is not meant to be the best-kept secret in the health or self-help field. In order to meet your goals and grow, your business needs to be seen. I can help you get the word out to your ideal clients or customers on social media and with your website. Click here to book your FREE 20-minute strategy session: http://bit.ly/schedulewithgen 

With love, Genevieve 💖✨🌹

#digitalmarketing #businesscoaching #goals #abundance #abundancecreation #motivated #businessgoals #mindset #2020vision

Listen: Expectations vs. Reality

Their needs are the reality, not your expectations.
Their needs are the reality, not your expectations.

This week I was messaging with two different coaches who tried to convince me I needed their services AND were not listening to my responses when they asked me questions. 
In fact, one #coach kept asking me the same questions two to three times. It’s as if she didn’t read my responses at all!

Do you think they made the sale each time?

Of course not. Why? They were trying to impose their expectations into the situation rather than being open to what was really happening around them.

Get Your Free Gift! Creating Your Very First Online Summit

What was really happening here?

My intention with each conversation was actually trying to see how we can cross-promote each others’ work, because I love collaboration. I abandoned that idea pretty quickly though. Although both conversations were a bit annoying, I was actually grateful for them.

Because each was a great reminder of what NOT to do when speaking with prospective clients. 
According to Hubspot, “…the top ways to create a positive #sales experience, according to buyers:
Listen to their needs (69%)
Don’t be pushy (61%…”
From https://blog.hubspot.com/sales/sales-statistics

What needed to happen?

Each of these coaches had obviously not learned that. When all we do is try to force a result, we are not only showing the Universe how much we need the sale, we are literally chasing #prospects away. 
How would you feel if someone were to talk to you this way? Has this ever happened to you?

#digitalmarketing #businesscoaching #goals #soulfulbusiness#healthywealthylife