What’s A Marketing Calendar?

And How Will A Marketing Calendar Help?

(Video at the bottom of this page was recorded for Facebook group, Social Media Marketing for Coaches: https://facebook.com/groups/smmarketing4coaches)

Having an online marketing calendar is very important. In fact, I’d even say it’s a vital part of your marketing. It’s how you’ll know what to post and when to post it on social media or in your blog.

Want to grow your coaching business? Click here for your 20-minute Get Acquainted Call! http://bit.ly/schedulewithgen

There are two ways to use a marketing calendar:

  1. Pre-Scheduling

You can have your marketing pre-scheduled and ready to go out. I personally like to “set it and forget it”. Some say that there may not be as much engagement if you pre schedule. I’m not really finding that it’s a big issue for me though. With just a little planning, I’ve got something pre-scheduled for each day of the week. Therefore, there’s no need to think about it every day!

2. Write and Send Your Social Media Posts Immediately
If you prefer, you can instead write your social media posts (or blog posts) and send them out right away. It’s really up to you and how you prefer to work.

For example, I have my own schedule of post topics each day with a hashtag, like #MarketingMonday or #TalkAboutItTuesday. You can actually Google this under social media posts for days of the week. Depending on what kind of business you have, you can use different hashtags.

Hashtags are a way you can look up a particular topic on social media.
Let’s say you want to use something like #MarketingMonday, like I use in my business. I also use the following hashtags:

#TalkAboutItTuesday, #WisdomWednesday, #ThankfulThursday, #FridayFun, #SocialSaturday, and #SundayFunday. I tend to post these day-of-the-week posts in the morning. A good link to research what hashtags could work for your business is https://blog.hootsuite.com/daily-hashtags/.

More About Pre-Scheduling

To pre-schedule, I like sendible.com. Besides morning posts, I sometimes also post in the afternoon–this way I am posting at least once or twice per day. Two other good apps that are very inexpensive are hootsuite.com and buffer.com. There are others as well.

To create my own designs for my morning posts, I use canva.com. It’s a very user-friendly way to create your own original designs, or you can choose from many premade designs to use with your posts.

To go back to Sendible, one reason why I like it is that there are content suggestions if you want to use an article that someone else has created for your afternoon post. These articles on Sendible are free to share, and they have very useful content that are more likely of interest to your online followers. For example, I can enter and search a topic like online marketing to find articles to share in the afternoon.

As I mentioned earlier, what’s great about online marketing is that it can be planned or scheduled. If you haven’t seen my earlier video on using Google Calendar to schedule things throughout your day, you can go to http://www.innerpowermedia.com/organizing-your-life-and-business-with-google-calendar/.

With online marketing, the most important thing is planning it. When you plan your posts is really up to you. Some will say that it’s best to optimize for the times during the day when your audience is likely to be on. If you don’t know when those are yet, try some common times like 9am, 12pm and 5pm. You can experiment with this, since you may not know until you actually try this out.

If by this point in your reading, you’re at the point in your thinking where you don’t want to do any of the marketing your business needs to grow, schedule a 20-minute Get Acquainted Call to see how I can help you: http://bit.ly/schedulewithgen.

As you can see, a marketing calendar will take the uncertainty and worry right out of your online marketing!


What Can We Do When We’re Frustrated At Work?

Let’s talk about what happens during our workday. As business owners, we know it’s going to happen: we’re going to get frustrated at work. I experienced this a bit yesterday when I had this tech issue. There were a couple of apps on my laptop that weren’t working very well, and my computer was getting really slow too.

I kept thinking to myself, “Ok, I’ve got clients that are waiting for me to to do some work for them!” It was getting really frustrating. So I had to take a deep breath. (Sounds really corny, but it works.)

Health and spiritual coaches: Click here for your 20-minute Get Acquainted Call! http://bit.ly/schedulewithgen

So what CAN we do when we’re frustrated at work?

I personally took a deep breath, put my feet flat on the floor, did some more deep breathing, and centered myself. There were even a couple of times during all these tech issues of the last few days where I’ve had to just move away from my laptop for a while and take a break.

I get tempted to just keep going at work, no matter what. And when that happens, my mood gets worse and worse. So I’m so grateful that I was able to take that time to center myself. Hopefully I’ll remember it more quickly next time!

Being in business for ourselves doesn’t mean that everything’s going to go perfectly. There are a lot of benefits to being in business for oneself. We have autonomy. Yet there’s so much to do.

Life is like that: Whether we’re working or not, frustrating things come up. So taking a deep breath, centering, and prioritizing can be so helpful.

After I centered myself, I looked at my calendar. I thought, “What is absolute-top priority what needs to get done today? What can wait till tomorrow?”
There are projects sometimes they can wait till next week, next month, and so on. I tend to be very overwhelmed. There are frustrations that come up during the day, but we don’t have to let them control us. It’s the same thing with really any emotion that we feel that is a bit too overpowering or too overwhelming.

What do you do when you are getting frustrated during the day?

What Are the 5 Habits of Highly Effective Online Marketers?

In this vlog post, you will discover the 5 habits of highly effective online marketers. This way, you will learn to be one! If you’re a health, spiritual, life or business coach, you may be struggling with being effective in your marketing. Or you may be struggling with balancing the many hats you need to wear as a business owner. (And yes, one does need to market for business growth!)

Coaches: Click here for your 20-minute Get Acquainted Call! http://bit.ly/schedulewithgen

Especially with COVID-19, there are a lot more of us working from home these days. I’ve been working from home for about the past 10 years. So I have the experience needed to help my clients. I also have many, many failures to show for it!

Yet I also have success. So, and I talk about all that stuff in my book, “Five Habits of Highly Effective Online Marketers: Changing Your Coaching Business from Unknown to In-Demand”. It’s a short book; it’s only about 50 pages long. In the book, I outline what needs to happen for most businesses to succeed online–especially if you’re a coach.

So what are the 5 habits of highly effective online marketers, anyway?

The first chapter is called, “You’ve Got to Have a Game Plan”. When you’re doing anything that requires some kind of productivity, you need to have a strategy. This is also sometimes referred to as a having a game plan.

The second chapter is about how to grow your business on social media. Social media is something that you need to do if you are growing a business online. Now, if you’re not doing it, don’t beat yourself up. There’s always chance for you to start.

The third chapter talks about how your website is more than just your online business card. There are some people that
are able to grow their businesses without a website–as long as they have some kind of social media presence. However, a website is the central location where folks can find out about you, and about how you can help them.

The fourth chapter will show you why web content matters. What you put on the web makes a difference. In a way, that’s sort of common sense. Yet there’s some detail with which I go into it that’s very beneficial.

The fifth and final chapter is about how to activate your game plan. There are tools and tips you’ll need to set your game plan in motion.

How You Can Get the Book

My book is currently on Kindle for $0.99 US. You can also get the paperback delivered for only $3.99 US. I’ve had prospective clients AND actual clients who just didn’t know how to get from where they are to where they want to be. This book is for all of you who want the same.

Get the book here:


So if you have the kind of business that I just described, please feel free to mention that in the comments below. Marketing your business online doesn’t need to be complicated. You most likely just need someone like me to show you how!

Go to this site’s home page for more information on how I can help you! https://innerpowermedia.com)

Who’s Your Avatar?

What is an avatar anyway? Find out why it matters.

Online marketing may seem to the inexperienced person like it’s complicated, but it really isn’t. The most important thing to start out with is knowing who your avatar is.

When you’re marketing, you have to know who you’re marketing to. Writing a social-media post, website or newsletter to anyone and everyone guarantees only one thing: You won’t reach anyone.

Health and spiritual coaches: Click here for your 20-minute Get Acquainted Call! http://bit.ly/schedulewithgen

Online marketing has to be much more focused. If your target audience sees that you’re trying to help everyone, they won’t see themselves in your message. Your marketing will be unconvincing, and as a result, not effective.

To reach the people you want to work with, you need to focus your marketing with an avatar. Your avatar (or buyer persona) is someone with whom you are currently working, or someone who you are imagining, who is your ideal client.

You can speak to your avatar via:

  • Newsletter Emails
  • Social Media Posts
  • Going live on social media channels like Facebook, Twitter or Instagram
  • Website Pages

Have you ever had a client who you just loved working with? If so, try to list everything you loved about working with this client.

Or if you’re starting out with your business: Take a few minutes to get comfortable, close your eyes and picture working with a someone who makes you so glad you’re in business.

Either way, what is it that makes you love working with this person? Write down all the attributes of the client and how you feel when working with her or him. This is your avatar.

Once you have that person in your mind, imagine that with each piece of marketing you do, your goal is to reach her or him. You’ll be amazed at how effective your marketing becomes. And at how much easier it is to create the right wording to attract more of your ideal clients!

March is Reach Your Audience Month

I’m happy to announce that this blog will start having a monthly theme so you can get specific, targeted information about marketing your business online. March is Reach Your Audience Month, so you can learn more about marketing to your ideal clients!

Health and spiritual coaches: Click here for your 20-minute Get Acquainted Call! http://bit.ly/schedulewithgen

The first thing to know when attempting to reach your audience is that your message needs to be specific and targeted, especially . One effective messaging tool is the elevator pitch, or an elevator speech. You may have heard the term.  It’s what you can say when people ask you, “What do you do?”

The idea is that you need to describe what you do in the time that it takes for an elevator ride. I like this term because it fits into our busy world. There usually isn’t much time to explain what we do effectively, so being able to sum it up quickly make sense.

A good elevator pitch should have these parts:

  1. An accurate description of the services your business provides
  2. Something about your business that makes it unique compared to others in your line of work. This way, you are more likely to differentiate yourself, and to connect with someone who resonates with what you do.
  3. You should end your elevator pitch with: “Would you like to know more?”

Here’s an example of my elevator pitch:

“My business helps health and spiritual coaches grow their businesses by providing social media management, website building and web copywriting.

What separates my service from others in my field is that I work closely with these coaches to find and attract their target audience in a way that truly aligns with who they are and because of this, they save time and effort in reaching their business goals with personalized business coaching, as well as having the “techy stuff” done for them.

Would you like to know more?”

This can take a bit of practice to memorize, so make sure you do that. Fortunately, if you work from home or you’re mainly online, you can always have your elevator pitch written our on your desk or your phone until you get the hang of it.

If the person replies, “Yes!” or something similar: Depending on whether you are talking with someone in-person or not, you can give her or him your business card or your website. Make sure that when you do either, that you make an appointment to talk further.

The goal here should be getting on the phone, or into an online meeting. Then you can find out more about what the prospective client’s needs are and how you can help. Here’s a really important point: Make sure you either schedule a time to talk more right there, or follow up with the person as soon as possible to schedule that time.

The longer you wait to schedule a time, the more likely it will be that the prospect either will forget about your conversation or be put off because you tool too long to reach out. The more you are consistent with this, the better results you will get.

This is often the best way to generate interest. It is quick, easy and costs nothing. Yet it can be the beginning of marketing to your ideal clients. This can lead to great things for you and your business!

Online Marketing Is Manageable

Focus + planning= online marketing success

Yesterday morning I was speaking to my husband about my upcoming workday, telling him that I had a lot of work to do. There can be a lot of plates to spin while working on my business, where I help health and spiritual coaches with online marketing. I also had a personal appointment that would probably take over two hours. “But it’s all manageable,” I told him. “I just have to be really focused.”

So how COULD I do everything I needed to do within that time?

For one thing, I had to eliminate distractions. Mind you, I am not the world’s greatest planner or organizer. However, I can do well when I do the following:

Health and spiritual coaches: Get your FREE 20-minute Strategy Session here! http://bit.ly/schedulewithgen

  1. Stick to the plans I have laid out in my calendar. My trusty Google Calendar, which I give a tutorial about in another blog post (http://www.innerpowermedia.com/organizing-your-life-and-business-with-google-calendar/). My schedule is all set for the next day by the time I finish work in the evening. I don’t make same-day appointments for work. This way there are no surprises.
  2. Avoid downers like the news, especially while working. (May be easier if working outside the home) 😉
  3. Avoid those bright, shiny objects. This was really tricky for me—for years. I discovered that all they really did was take me away from being productive in my business. (Especially in the world of online marketing: there is so much to learn, see and do!)
  4. Get a good night’s sleep. It is nearly impossible for me to stay focused on anything for more than 2 seconds if I am too tired.

After all, what good is trying to create the next blog post or social media campaign without focus and planning?

Have you had success with online marketing? Any questions about it? Let us know in the comments!

Organizing Your Life and Business With Google Calendar

Today’s blog is really a vlog. This morning I went on Facebook Live in my group, Social Media Marketing for Coaches (https://www.facebook.com/groups/smmarketing4coaches/), to talk about and demonstrate the why and how of Google Calendar.

It’s the MOST important tool I use in my business. It helps me organize my life too!

Discover how it can simplify your life and business below.

If you already use it, please share how it helps you by commenting.

Any questions? Comment below.

(FYI: It’s FREE! And no, I am not being paid to talk about Google Calendar. I just want to share about what helps me.)

Just click Play and enjoy!